Home → Khóa học → Tự học quản trị kinh doanh MBA → 3. Marketing & Sales 3. Marketing & Sales Tự học quản trị kinh doanh MBA 3. Marketing & Sales You will learn about: Bài học Content 0% Complete 0/53 Steps Introduction to Marketing The Purchase Funnel How Marketing Creates Value Introduction to The Marketing Mix The 4 Ps – Product (1/2) The 4 Ps – Product (2/2) The 4 Ps – Price (1/2) The 4 Ps – Price (2/2) The 4 Ps – Place (1/2) The 4 Ps – Place (2/2) The 4 Ps – Promotion (1/2) The 4 Ps – Promotion (2/2) The 7 Ps – The Extended Marketing Mix Introduction to Market Research Market Research Process Qualitative Research Techniques (1/2) Qualitative Research Techniques (2/2) Quantitative Research Techniques (1/2) Quantitative Research Techniques (2/2) Industry Applications of Market Research Planning Your Marketing Strategy Developing Your Marketing Plan Market Segmentation Targeting Customers Market & Brand Positioning Branding Strategic Brand Management Introduction to Digital Marketing Overview of Digital Marketing Channels Analysis of the Online Environment Online Customer Behavior Defining Your Digital Marketing Strategy Aligning Digital & Business Strategy Impact of Digital Media on the Marketing Mix Defining Your Digital Marketing Stack Digital Marketing Communication Converting Visitors into Leads Evaluating Performance of Digital Channels Optimizing SEO Using Social Media & Paid Social Advertising Importance of Sales Principles of Selling Sales Pipeline and Process Sales Cycle Fundamentals Lead Qualification Frameworks Selling Techniques Developing a Sales Strategy Sales Force Structure/Organization Elements of an Effective Sales Force Customer Relationship Management (CRM) Behavioral Economics The Psychology of Influence & Persuasion Sales Negotiation & Conflict Resolution Previous Bài học Back to Khóa học Next Bài học Jim Rohn Sứ mệnh khởi nghiệp