Investment Pitch Deck

Investment Pitch Deck

Learn how to pitch your company and business plan to potential investors, customers, partners or co-founders.

A pitch deck is a brief presentation used to provide your audience with a quick overview of your business plan.
You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.
What’s inside?
– Presentation slide
– Problem
– Solution
– Business model
– Underlying magic
– Marketing and sales
– Competition
– Management team
– Financial projections and key metrics
– Current status, accomplishments to date, timeline and use of funds.

From The Art of the Start, Guy Kawasaki.

Presentation Slide
“This is my company and this is what we do.”

This slide should include your brand, your name and contact information.

Problem
Explain to your investors the pain that you’re alleviating. The goal is to get everyone nodding and buying in.
Solution
Describe how you alleviate this pain and the meaning that you make. Ensure that the audience clearly understands what you sell and your value proposition.

Keep it simple.

Business Model
Explain how you make money – who pays you, your channels of distribution and your gross margins.
Underlying Magic
Describe the technology, secret sauce or magic behind your product or service.

Use infographics or diagrams instead of text.

Marketing and Sales
Explain how you will reach your customer and your marketing leverage points.
Competition
Provide a complete view of the competitive landscape. Too much is better than too little.

Note: Everyone wants to hear why you’re good, not why the competition is bad.

Management Team
Describe the key players on your management team, board of directors and board of advisors, as well as your major investors.
Financial Projections and Key Metrics
Provide a three-to five-year forecast estimating not only dollars but also key metrics, such as number of customers and conversion rate.
Current status, accomplishments to date, timeline and use of funds
Explain the current status of your product or service, what the near future looks like and how you’ll use the money you’re trying to raise.
How long should it be?
Guy Kawasaki created the “10/20/30 rule of PowerPoint”:

10 slides, 20 minutes and no font smaller than 30 point.

An elevator pitch is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.
The name ‘elevator pitch’ reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

The term itself comes from a scenario of an accidental meeting with someone important in the elevator.

More tips for your pitch deck:
– Tell a story to engage people emotionally
– Limit each slide to 1 idea
– Show the people behind the idea
– Don’t make it too long
– Don’t read word by word from your script

More here: http://bit.ly/2dRZGnX

10 things to know before you pitch, David S. Rose
You can access it in the “further readings” section if you don’t have time/wifi right now.
Example of a pitch:
Jumpstart Foundry Investor Day 2013: Zingfin
You can access it in the “further readings” section if you don’t have time/wifi right now.
Example of famous startup pitch decks:

http://bestpitchdecks.com/

You can access it in the “further readings” section if you don’t have time/wifi right now.
Jim Rohn