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2.1.2 Business Writing

Tự học quản trị kinh doanh MBA 2.1 General Management 2.1.2 Business Writing
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1. Entrepreneurship
27 Chủ đề
Introduction to Entrepreneurship
Introduction to Entrepreneurship (2)
Why Do Most Startups Fail?
Entrepreneurship Mindset & Required Skills
Startup Environment
How to Find a Startup Idea
Introduction to Lean Startup
Define Your Customer Profile
Value Map
Lean Canvas (1/2)
Lean Canvas (2/2)
How to Conduct Market Research?
Testing Your Value Proposition
How to Build an MVP
Build Your Team (1/2)
Build Your Team (2/2)
Company Legal Structures
Intellectual Property
Create the Company
Build a Financial Model
Investment Pitch Deck
Funding Sources For Your Startup
Crowdfunding
Raising Equity
How to Value a Startup
How to Sell Your Startup (or not)
Entrepreneurship – Recap
1.1 Developing the Opportunity
34 Chủ đề
1.1.1 What Is Entrepreneurship?
1.1.2. Can You Teach Entrepreneurship?
1.1.3. Course Introduction
1.1.4. Profile of the Entrepreneur
1.1.5. Entrepreneurship in Established Firms
1.1.6. Venture Creation’s Role in Society
1.1.7. Types of Enterprises
1.1.8. Technology Entrepreneurship
1.1.9. Impact Entrepreneurship
1.1.10. The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital
1.1.11. Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom
1.1.12. Opportunities and Uncertainty
1.1.13. Push and Pull and the Sources of Innovation
1.1.14. Customers as Sources of Opportunities
1.1.15. Importance of the Idea (VIDE Model)
1.1.16. Assessing Opportunities
1.1.17. The Tournament Approach
1.1.18. From Idea to Opportunity: Interview with Amy Errett
1.1.19. Defining the Focal Market: Market Segmentation
1.1.20. Understanding User Needs
1.1.21. Competitive Analysis
1.1.22. Generating Ideas with Individuals and Groups
1.1.23. Planning: Assumptions
1.1.24. Planning: Discovery Driven Planning
1.1.25. Planning: Discovery Driven Planning Worksheet
1.1.26. Talent Management and Development: Interview with Jackie Reses
1.1.27. The Elevator Pitch
1.1.28. Testing your Idea: Customer Interviews
1.1.29. Testing your Idea: Surveys
1.1.30. Creating a Prototype: Physical Goods
1.1.31. Creating a Prototype: Software
1.1.32. Creating a Prototype: Services
1.1.33. Summary and What’s Ahead
1.1.34. Launching a Start-up: Interview with Co-founders of Prayas Analytics
1.2 Launching your Start-Up
27 Chủ đề
1.2.1. Introduction
1.2.2 The Lean Approach
1.2.3 MVP: Minimum Viable Product
1.2.4 The Lean Approach: Hypotheses and Preliminary Experiments
1.2.5 The Pivot
1.2.6 Taking the Leap: Quitting Your Day Job
1.2.7 The Art of the Pitch
1.2.8 The Pitch Process: A VC’s perspective. Interview with Eurie Kim, Forerunner Ventures
1.2.9 The Importance of the Founding Team
1.2.10 The Role of Early Hires
1.2.11 Goals and Motivations
1.2.12 Founder’s Agreements
1.2.13 Hiring Key Management
1.2.14 Finding Technical Resources
1.2.15 Allocating Equity Among Team Members
1.2.16 Networks, Innovation, and Entrepreneurship
1.2.17 Mentors, Advisors and Advisory Boards
1.2.18 Professional Services: Lawyers and Accountants
1.2.19 Intellectual Property Overview
1.2.20 Summary – Legal Forms of the Enterprise
1.2.21 Branding and Naming
1.2.22 About Us – Authenticity and Personality
1.2.23 Bias and Meritocracy in Entrepreneurship
1.2.24 Incubators and Accelerators
1.2.25 Entrepreneurial Strategy
1.2.26 Course Wrap Up
1.2.27 The Entrepreneur’s Journey: Interview with Lindsey Stewart, Co-founder, Stringer
1.3 Growth Strategies
20 Chủ đề
1.3.1 Introduction
1.3.2 Overview of Demand Generation, Customer Acquisition
1.3.3 Two-Sided Markets
1.3.4 Diffusion and Adoption
1.3.5 Forecasting Demand
1.3.6 Digital Marketing
1.3.7 Social Media
1.3.8 SEO
1.3.9 Digital Advertising
1.3.10 PR
1.3.11 Target Costing and Channel Economics
1.3.12 How to Price the Product or Service
1.3.13 Performance Measurement, KPIs, Dashboard, Reporting
1.3.14 Sales Partnerships
1.3.15 Make-Buy Decision in Operations
1.3.16 Attracting, Developing, and Retaining Talent
1.3.17 Building the Right Culture for Growth
1.3.18 Scaling the Organization
1.3.19 Venture Scope and Expansion Strategy
1.3.20 Course Wrap-Up
1.4 Financing and Profitability
17 Chủ đề
1.4.1 Introduction to Financing and Profitability
1.4.2 Crafting Your Business Model
1.4.3 Lifetime Value of Customer
1.4.4 Greylock Partners: Joseph Ansanelli
1.4.5 Financing Pathways
1.4.6 Financing: Rounds and Raises
1.4.7 Equity Financing: Valuation
1.4.8 Equity Financing: Terms and Term Sheets
1.4.9 Venture Capital and the Financing of Innovation
1.4.10 Financing: Crowdfunding
1.4.11 Debt Financing
1.4.12 Burn Rate
1.4.13 Breakeven Analysis
1.4.14 Executive Summary and Pitch Deck
1.4.15 Pro Forma Financial Statements
1.4.16 Entrepreneurial Exits
1.4.17 Course Wrap-Up
2. General Management
34 Chủ đề
Communication Basics
Active Listening
Presentation Skills 1/3
Presentation Skills 2/3
Presentation Skills 3/3
Emotional Intelligence
Communicate for Performance
Introduction to Productivity
Overcoming Procrastination
Getting Things Done (GTD)
Boost Your Focus Level
The Power of Good Habits
Speed Reading
Other Productivity Techniques
Mindfulness
Leadership Basics
Building Your Leadership Skills
Leading People and Teams
Inspiring and Motivating Individuals
Managing Talent
The Leadership Challenge
Leading Global Businesses
Introduction to Strategic Management
Situation Analysis
Value Chain Analysis
Industry Analysis & Competitive Advantage
Strategy Frameworks
Organizational Management Basics
Organizational Structure
General Management
Decision Making
Manage Change
Impact Management
IKEA Case Study SWOT Analysis & Sustainable Business Planning
2.1 General Management
25 Chủ đề
2.1.1 Basics of Communication
2.1.2 Business Writing
2.1.3 Questioning
2.1.4 AIDA Marketing Strategies – How to Tell a Story that Sells
2.1.5 5 Levels of Listening
2.1.6 5 ways to listen better
2.1.7 Presentation – Concrete
2.1.8 Presentation – Credible
2.1.9 How Emotional Marketing Turns Customers into Passionate Brand Advocates
2.1.10 How to tie your shoes
2.1.11 Life After Death by PowerPoint
2.1.12 Presentation Zen-Garr Reynolds
2.1.13 Picture Superiority Effect
2.1.14 What do I do with hands? Effective presentation gestures
2.1.15 Public Speaking Tips- Posture – How To Stand
2.1.16 Aaron Beverly – Toastmasters 2016 WCOPS: The (57 Word Title) Speech
2.1.17 4 essential body language tips from a world champion public speaker
2.1.18 Partly Cloudy Pixar Short Film
2.1.19 Emotional Intelligence in the Workplace
2.1.20 The “90% Rule” That Puts You 100% In Control Of Everything
2.1.21 The Science of Receiving Feedback: Mentor Workshop Introduction
2.1.22 How to Give Actionable Feedback – Impraise
2.1.23 Feedforward: Coaching For Behavioral Change
2.1.24 Break Free from Procrastination in 3 Steps
2.1.25 15 Ways to Overcome Procrastination and Get Stuff Done
3. Marketing & Sales
53 Chủ đề
Introduction to Marketing
The Purchase Funnel
How Marketing Creates Value
Introduction to The Marketing Mix
The 4 Ps – Product (1/2)
The 4 Ps – Product (2/2)
The 4 Ps – Price (1/2)
The 4 Ps – Price (2/2)
The 4 Ps – Place (1/2)
The 4 Ps – Place (2/2)
The 4 Ps – Promotion (1/2)
The 4 Ps – Promotion (2/2)
The 7 Ps – The Extended Marketing Mix
Introduction to Market Research
Market Research Process
Qualitative Research Techniques (1/2)
Qualitative Research Techniques (2/2)
Quantitative Research Techniques (1/2)
Quantitative Research Techniques (2/2)
Industry Applications of Market Research
Planning Your Marketing Strategy
Developing Your Marketing Plan
Market Segmentation
Targeting Customers
Market & Brand Positioning
Branding
Strategic Brand Management
Introduction to Digital Marketing
Overview of Digital Marketing Channels
Analysis of the Online Environment
Online Customer Behavior
Defining Your Digital Marketing Strategy
Aligning Digital & Business Strategy
Impact of Digital Media on the Marketing Mix
Defining Your Digital Marketing Stack
Digital Marketing Communication
Converting Visitors into Leads
Evaluating Performance of Digital Channels
Optimizing SEO
Using Social Media & Paid Social Advertising
Importance of Sales
Principles of Selling
Sales Pipeline and Process
Sales Cycle Fundamentals
Lead Qualification Frameworks
Selling Techniques
Developing a Sales Strategy
Sales Force Structure/Organization
Elements of an Effective Sales Force
Customer Relationship Management (CRM)
Behavioral Economics
The Psychology of Influence & Persuasion
Sales Negotiation & Conflict Resolution
4. Economics
29 Chủ đề
Introduction to Economics
Understand the Basics of Economic Theory
Principles of Production
Economic Systems & Goods
How Markets Work
Understanding Costs, Revenue & Profit
The Economy & Society
Government in the Marketplace
Consumer Demand Theory
Market Supply Theory
Finding Market Equilibrium
Households & Consumer Preferences
Market Structures & The Competitive Environment
Pricing Behavior of Firms
Game Theory
Fundamentals of Macroeconomics
Money & Banking
How Changes in Price Affect the Economy
Unemployment & Income Inequality
Understanding Financial Markets
Exchange Rates in the Open Economy
Monetary & Fiscal Policy
Nature of Business Cycles
Measuring Economic Performance
The Global Economy & International Trade
Environmental Economics
Managerial Decision Making
Applications of Microeconomics
Applications of Macroeconomics
5. Statistics & Big Data
27 Chủ đề
The Importance of Statistics & Analytics for Business
Measures of Central Tendency
Data Visualization
Relationships Between Variables
Distribution of Data
Sampling
Confidence Intervals & Hypothesis Testing
Analysis of Variance (1/2)
Analysis of Variance (2/2)
Univariate Linear Regression
Multiple Linear Regression
Introduction to Time Series Analysis
Time Series Forecasting
Business Intelligence
Big Data for Business (1/2)
Big Data for Business (2/2)
Business Intelligence vs. Predictive Analytics
Big Data Technologies (1/2)
Big Data Technologies (2/2)
Predictive Analytics: The Problem of Churn Forecasting
Evaluating a Business Predictive Model
Selecting the Best Model
Unsupervised Modeling (1/2)
Unsupervised Modeling (2/2)
Network Science
Social Network Analysis
Network Business Cases
6. Operations Management
28 Chủ đề
Introduction to Operations Management
Comparing Operational Characteristics Across Businesses
The Strategic Nature of Operations Management
Operations Performance Objectives
The Market Requirements Perspective
Trade-Offs & The Efficient Frontier
Prioritizing Areas for Operations Improvement
Supply Chain Strategy
Introduction to Supply Chain Management
The Dynamics of the Supply Network
Introduction to Distribution
Types of Distribution Networks
Introduction to Network Design
Framework for Network Design Decisions
Demand Forecasting
Capacity Management
Inventory Management Overview
Elements of Inventory Systems
Inventory Costs
Economic Order Quantity (EOQ)
The Newsvendor Model
Manufacturing and Service Processes
Process Mapping and Evaluation
Introduction to Lean Management
The Seven Forms of Waste
Lean Tools and Techniques
Introduction to Quality Management
Six Sigma
7. Business Law & Ethics
21 Chủ đề
Introduction to Law
Legal Systems
Substantive Law, Procedural Law & the U.S. Judicial System
Contract Law
Forming a Contract
Termination of a Contract & Damages
Drafting a Contract
Introduction to Intellectual Property
Patent Law
Copyright
Trademark
Industrial Design
Ethics
Sustainability
Introduction: Legal Structures of Business Organizations
Business Organizations
Overview of Corporations
Corporate Law
Corporate Governance
Mergers & Acquisitions (1/2)
Mergers & Acquisitions (2/2)
8. HR Management
20 Chủ đề
Introduction to HRM & Overview of the HR Role
Implications of a Dynamic HRM Environment
Key HR Trends & Tools
Launch a Workforce Plan
Create a Great Job Description
Become a Talent Scout
Evaluate Applicants & Make the Final Decision
Onboarding New Hires
Tying Training to Business Goals
Create an Employee-Friendly Work Environment
Ensuring a Competitive Compensation Structure
Benefit Packages & Reward Systems
Career Planning & Development
Assess Employee Performance
Introduction to Labor Law
Comparing Labor Law in Different Countries
Navigating the Legal Minefield of Hiring & Managing Employees
The Employment Contract
Labor Relations
Handling Difficult Situations – Termination of Employment
9. Accounting
20 Chủ đề
The Balance Sheet & The Fundamental Principle
Creating a Balance Sheet
The Profit & Loss Account and Cash Flow Statement
Creating a P&L Account and Cash Flow Statement
Essential Concepts in Accounting
Accounting in a Simple World
Accounting in the Real World
The Annual Report (1/2)
The Annual Report (2/2)
Financial Analysis
Analysis of the Enterprise
Analysis of the Funding Structure
Valuation of Companies
Introduction to Listed Company Accounts
Primary Statements
Accounting Standards
Interpretation of a Listed Company’s Accounts (1/2)
Interpretation of a Listed Company’s Accounts (2/2)
Capital, Equity & Debt
Financial Instruments
10. Finance
40 Chủ đề
Foundations of Finance
Navigating the World of Corporate Finance (1/2)
Navigating the World of Corporate Finance (2/2)
Financing Institutions & Stock Markets
Raising Money for Business Purposes
Selling Equity
Key Financial Roles & Responsibilities
Seeing What You’re Worth With the Balance Sheet
Getting Paid With the P&L Account
Interpreting the Cash Flow Statement
Understanding Financial Statements With Ratio Analysis
Profit Generation & Managing Debt
Measuring Financial Well-Being (1/2)
Measuring Financial Well-Being (2/2)
Determining Present & Future Values
Capital Budgeting
Analyzing Bonds
Stocks & Shares (1/2)
Stocks & Shares (2/2)
Understanding Derivatives (1/2)
Understanding Derivatives (2/2)
Corporate Finance & Risk
Modern Portfolio Theory
Portfolio Management
Financial Engineering (1/2)
Financial Engineering (2/2)
Assessing Capital Structure
Importance of Analyzing Financial Success
Assessing Financial Performance
Project Management
Forecasting Finances
Mergers & Acquisitions (1/2)
Mergers & Acquisitions (2/2)
Introduction to International Finance
Capital Movements & Financial Regulation
Behavioral Finance (1/2)
Behavioral Finance (2/2)
Fundamentals of Capital Markets
Asset Management
Investment Management
11. International Business
14 Chủ đề
Understanding Globalization
The Global Economy
International Trade and Investment
International Financial Systems
Nature of International Trade Laws
Conducting Business Across Cultures
Starbucks Case Study Globalization & Licensing
The Strategy of International Business
Developing International Business Strategies
The Organization of International Business
Entry Strategy & Strategic Alliances
Managing International Operations
International Organizational Culture
Coca-Cola Case Study International Business Strategy
12. Project & Quality
20 Chủ đề
Introduction to Project Management
Project Risk Management
Project Structures & Organizations
The Project Management Process
Project Planning & Estimating
Project Controlling & Reporting
Methods in Project Scheduling
Project Management Tools, Techniques & Metrics
Understanding Basic Quality Concepts (1/2)
Understanding Basic Quality Concepts (2/2)
Calculating the Cost of Quality
Six Sigma
Quality Control & Management Tools
Role of Inspection & Quality at Source
Introduction to Quality Management
Manufacturing & Service Processes
Process Mapping and Evaluation
Business Process Management Lifecycle
Understanding Process Management Methods & Tools
Applying Statistical Process Control Techniques
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