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Tự học quản trị kinh doanh MBA 1.3 Growth Strategies 1.3.10 PR

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1. Entrepreneurship

27 Chủ đề

Introduction to Entrepreneurship

Introduction to Entrepreneurship (2)

Why Do Most Startups Fail?

Entrepreneurship Mindset & Required Skills

Startup Environment

How to Find a Startup Idea

Introduction to Lean Startup

Define Your Customer Profile

Lean Canvas (1/2)

Lean Canvas (2/2)

How to Conduct Market Research?

Testing Your Value Proposition

How to Build an MVP

Build Your Team (1/2)

Build Your Team (2/2)

Company Legal Structures

Intellectual Property

Create the Company

Build a Financial Model

Investment Pitch Deck

Funding Sources For Your Startup

How to Value a Startup

How to Sell Your Startup (or not)

Entrepreneurship – Recap

1.1 Developing the Opportunity

34 Chủ đề

1.1.1 What Is Entrepreneurship?

1.1.2. Can You Teach Entrepreneurship?

1.1.3. Course Introduction

1.1.4. Profile of the Entrepreneur

1.1.5. Entrepreneurship in Established Firms

1.1.6. Venture Creation’s Role in Society

1.1.7. Types of Enterprises

1.1.8. Technology Entrepreneurship

1.1.9. Impact Entrepreneurship

1.1.10. The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital

1.1.11. Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom

1.1.12. Opportunities and Uncertainty

1.1.13. Push and Pull and the Sources of Innovation

1.1.14. Customers as Sources of Opportunities

1.1.15. Importance of the Idea (VIDE Model)

1.1.16. Assessing Opportunities

1.1.17. The Tournament Approach

1.1.18. From Idea to Opportunity: Interview with Amy Errett

1.1.19. Defining the Focal Market: Market Segmentation

1.1.20. Understanding User Needs

1.1.21. Competitive Analysis

1.1.22. Generating Ideas with Individuals and Groups

1.1.23. Planning: Assumptions

1.1.24. Planning: Discovery Driven Planning

1.1.25. Planning: Discovery Driven Planning Worksheet

1.1.26. Talent Management and Development: Interview with Jackie Reses

1.1.27. The Elevator Pitch

1.1.28. Testing your Idea: Customer Interviews

1.1.29. Testing your Idea: Surveys

1.1.30. Creating a Prototype: Physical Goods

1.1.31. Creating a Prototype: Software

1.1.32. Creating a Prototype: Services

1.1.33. Summary and What’s Ahead

1.1.34. Launching a Start-up: Interview with Co-founders of Prayas Analytics

1.2 Launching your Start-Up

27 Chủ đề

1.2.1. Introduction

1.2.2 The Lean Approach

1.2.3 MVP: Minimum Viable Product

1.2.4 The Lean Approach: Hypotheses and Preliminary Experiments

1.2.5 The Pivot

1.2.6 Taking the Leap: Quitting Your Day Job

1.2.7 The Art of the Pitch

1.2.8 The Pitch Process: A VC’s perspective. Interview with Eurie Kim, Forerunner Ventures

1.2.9 The Importance of the Founding Team

1.2.10 The Role of Early Hires

1.2.11 Goals and Motivations

1.2.12 Founder’s Agreements

1.2.13 Hiring Key Management

1.2.14 Finding Technical Resources

1.2.15 Allocating Equity Among Team Members

1.2.16 Networks, Innovation, and Entrepreneurship

1.2.17 Mentors, Advisors and Advisory Boards

1.2.18 Professional Services: Lawyers and Accountants

1.2.19 Intellectual Property Overview

1.2.20 Summary – Legal Forms of the Enterprise

1.2.21 Branding and Naming

1.2.22 About Us – Authenticity and Personality

1.2.23 Bias and Meritocracy in Entrepreneurship

1.2.24 Incubators and Accelerators

1.2.25 Entrepreneurial Strategy

1.2.26 Course Wrap Up

1.2.27 The Entrepreneur’s Journey: Interview with Lindsey Stewart, Co-founder, Stringer

1.3 Growth Strategies

20 Chủ đề

1.3.1 Introduction

1.3.2 Overview of Demand Generation, Customer Acquisition

1.3.3 Two-Sided Markets

1.3.4 Diffusion and Adoption

1.3.5 Forecasting Demand

1.3.6 Digital Marketing

1.3.7 Social Media

1.3.9 Digital Advertising

1.3.11 Target Costing and Channel Economics

1.3.12 How to Price the Product or Service

1.3.13 Performance Measurement, KPIs, Dashboard, Reporting

1.3.14 Sales Partnerships

1.3.15 Make-Buy Decision in Operations

1.3.16 Attracting, Developing, and Retaining Talent

1.3.17 Building the Right Culture for Growth

1.3.18 Scaling the Organization

1.3.19 Venture Scope and Expansion Strategy

1.3.20 Course Wrap-Up

1.4 Financing and Profitability

17 Chủ đề

1.4.1 Introduction to Financing and Profitability

1.4.2 Crafting Your Business Model

1.4.3 Lifetime Value of Customer

1.4.4 Greylock Partners: Joseph Ansanelli

1.4.5 Financing Pathways

1.4.6 Financing: Rounds and Raises

1.4.7 Equity Financing: Valuation

1.4.8 Equity Financing: Terms and Term Sheets

1.4.9 Venture Capital and the Financing of Innovation

1.4.10 Financing: Crowdfunding

1.4.11 Debt Financing

1.4.12 Burn Rate

1.4.13 Breakeven Analysis

1.4.14 Executive Summary and Pitch Deck

1.4.15 Pro Forma Financial Statements

1.4.16 Entrepreneurial Exits

1.4.17 Course Wrap-Up

2. General Management

34 Chủ đề

Communication Basics

Active Listening

Presentation Skills 1/3

Presentation Skills 2/3

Presentation Skills 3/3

Emotional Intelligence

Communicate for Performance

Introduction to Productivity

Overcoming Procrastination

Getting Things Done (GTD)

Boost Your Focus Level

The Power of Good Habits

Other Productivity Techniques

Leadership Basics

Building Your Leadership Skills

Leading People and Teams

Inspiring and Motivating Individuals

Managing Talent

The Leadership Challenge

Leading Global Businesses

Introduction to Strategic Management

Situation Analysis

Value Chain Analysis

Industry Analysis & Competitive Advantage

Strategy Frameworks

Organizational Management Basics

Organizational Structure

General Management

Decision Making

Impact Management

IKEA Case Study SWOT Analysis & Sustainable Business Planning

2.1 General Management

25 Chủ đề

2.1.1 Basics of Communication

2.1.2 Business Writing

2.1.3 Questioning

2.1.4 AIDA Marketing Strategies – How to Tell a Story that Sells

2.1.5 5 Levels of Listening

2.1.6 5 ways to listen better

2.1.7 Presentation – Concrete

2.1.8 Presentation – Credible

2.1.9 How Emotional Marketing Turns Customers into Passionate Brand Advocates

2.1.10 How to tie your shoes

2.1.11 Life After Death by PowerPoint

2.1.12 Presentation Zen-Garr Reynolds

2.1.13 Picture Superiority Effect

2.1.14 What do I do with hands? Effective presentation gestures

2.1.15 Public Speaking Tips- Posture – How To Stand

2.1.16 Aaron Beverly – Toastmasters 2016 WCOPS: The (57 Word Title) Speech

2.1.17 4 essential body language tips from a world champion public speaker

2.1.18 Partly Cloudy Pixar Short Film

2.1.19 Emotional Intelligence in the Workplace

2.1.20 The “90% Rule” That Puts You 100% In Control Of Everything

2.1.21 The Science of Receiving Feedback: Mentor Workshop Introduction

2.1.22 How to Give Actionable Feedback – Impraise

2.1.23 Feedforward: Coaching For Behavioral Change

2.1.24 Break Free from Procrastination in 3 Steps

2.1.25 15 Ways to Overcome Procrastination and Get Stuff Done

3. Marketing & Sales

53 Chủ đề

Introduction to Marketing

The Purchase Funnel

How Marketing Creates Value

Introduction to The Marketing Mix

The 4 Ps – Product (1/2)

The 4 Ps – Product (2/2)

The 4 Ps – Price (1/2)

The 4 Ps – Price (2/2)

The 4 Ps – Place (1/2)

The 4 Ps – Place (2/2)

The 4 Ps – Promotion (1/2)

The 4 Ps – Promotion (2/2)

The 7 Ps – The Extended Marketing Mix

Introduction to Market Research

Market Research Process

Qualitative Research Techniques (1/2)

Qualitative Research Techniques (2/2)

Quantitative Research Techniques (1/2)

Quantitative Research Techniques (2/2)

Industry Applications of Market Research

Planning Your Marketing Strategy

Developing Your Marketing Plan

Market Segmentation

Targeting Customers

Market & Brand Positioning

Strategic Brand Management

Introduction to Digital Marketing

Overview of Digital Marketing Channels

Analysis of the Online Environment

Online Customer Behavior

Defining Your Digital Marketing Strategy

Aligning Digital & Business Strategy

Impact of Digital Media on the Marketing Mix

Defining Your Digital Marketing Stack

Digital Marketing Communication

Converting Visitors into Leads

Evaluating Performance of Digital Channels

Using Social Media & Paid Social Advertising

Importance of Sales

Principles of Selling

Sales Pipeline and Process

Sales Cycle Fundamentals

Lead Qualification Frameworks

Selling Techniques

Developing a Sales Strategy

Sales Force Structure/Organization

Elements of an Effective Sales Force

Customer Relationship Management (CRM)

Behavioral Economics

The Psychology of Influence & Persuasion

Sales Negotiation & Conflict Resolution

29 Chủ đề

Introduction to Economics

Understand the Basics of Economic Theory

Principles of Production

Economic Systems & Goods

How Markets Work

Understanding Costs, Revenue & Profit

The Economy & Society

Government in the Marketplace

Consumer Demand Theory

Market Supply Theory

Finding Market Equilibrium

Households & Consumer Preferences

Market Structures & The Competitive Environment

Pricing Behavior of Firms

Fundamentals of Macroeconomics

Money & Banking

How Changes in Price Affect the Economy

Unemployment & Income Inequality

Understanding Financial Markets

Exchange Rates in the Open Economy

Monetary & Fiscal Policy

Nature of Business Cycles

Measuring Economic Performance

The Global Economy & International Trade

Environmental Economics

Managerial Decision Making

Applications of Microeconomics

Applications of Macroeconomics

5. Statistics & Big Data

27 Chủ đề

The Importance of Statistics & Analytics for Business

Measures of Central Tendency

Data Visualization

Relationships Between Variables

Distribution of Data

Confidence Intervals & Hypothesis Testing

Analysis of Variance (1/2)

Analysis of Variance (2/2)

Univariate Linear Regression

Multiple Linear Regression

Introduction to Time Series Analysis

Time Series Forecasting

Business Intelligence

Big Data for Business (1/2)

Big Data for Business (2/2)

Business Intelligence vs. Predictive Analytics

Big Data Technologies (1/2)

Big Data Technologies (2/2)

Predictive Analytics: The Problem of Churn Forecasting

Evaluating a Business Predictive Model

Selecting the Best Model

Unsupervised Modeling (1/2)

Unsupervised Modeling (2/2)

Network Science

Social Network Analysis

Network Business Cases

6. Operations Management

28 Chủ đề

Introduction to Operations Management

Comparing Operational Characteristics Across Businesses

The Strategic Nature of Operations Management

Operations Performance Objectives

The Market Requirements Perspective

Trade-Offs & The Efficient Frontier

Prioritizing Areas for Operations Improvement

Supply Chain Strategy

Introduction to Supply Chain Management

The Dynamics of the Supply Network

Introduction to Distribution

Types of Distribution Networks

Introduction to Network Design

Framework for Network Design Decisions

Demand Forecasting

Capacity Management

Inventory Management Overview

Elements of Inventory Systems

Inventory Costs

Economic Order Quantity (EOQ)

The Newsvendor Model

Manufacturing and Service Processes

Process Mapping and Evaluation

Introduction to Lean Management

The Seven Forms of Waste

Lean Tools and Techniques

Introduction to Quality Management

7. Business Law & Ethics

21 Chủ đề

Introduction to Law

Substantive Law, Procedural Law & the U.S. Judicial System

Forming a Contract

Termination of a Contract & Damages

Drafting a Contract

Introduction to Intellectual Property

Industrial Design

Introduction: Legal Structures of Business Organizations

Business Organizations

Overview of Corporations

Corporate Governance

Mergers & Acquisitions (1/2)

Mergers & Acquisitions (2/2)

8. HR Management

20 Chủ đề

Introduction to HRM & Overview of the HR Role

Implications of a Dynamic HRM Environment

Key HR Trends & Tools

Launch a Workforce Plan

Create a Great Job Description

Become a Talent Scout

Evaluate Applicants & Make the Final Decision

Onboarding New Hires

Tying Training to Business Goals

Create an Employee-Friendly Work Environment

Ensuring a Competitive Compensation Structure

Benefit Packages & Reward Systems

Career Planning & Development

Assess Employee Performance

Introduction to Labor Law

Comparing Labor Law in Different Countries

Navigating the Legal Minefield of Hiring & Managing Employees

The Employment Contract

Labor Relations

Handling Difficult Situations – Termination of Employment

20 Chủ đề

The Balance Sheet & The Fundamental Principle

Creating a Balance Sheet

The Profit & Loss Account and Cash Flow Statement

Creating a P&L Account and Cash Flow Statement

Essential Concepts in Accounting

Accounting in a Simple World

Accounting in the Real World

The Annual Report (1/2)

The Annual Report (2/2)

Financial Analysis

Analysis of the Enterprise

Analysis of the Funding Structure

Valuation of Companies

Introduction to Listed Company Accounts

Primary Statements

Accounting Standards

Interpretation of a Listed Company’s Accounts (1/2)

Interpretation of a Listed Company’s Accounts (2/2)

Capital, Equity & Debt

Financial Instruments

40 Chủ đề

Foundations of Finance

Navigating the World of Corporate Finance (1/2)

Navigating the World of Corporate Finance (2/2)

Financing Institutions & Stock Markets

Raising Money for Business Purposes

Key Financial Roles & Responsibilities

Seeing What You’re Worth With the Balance Sheet

Getting Paid With the P&L Account

Interpreting the Cash Flow Statement

Understanding Financial Statements With Ratio Analysis

Profit Generation & Managing Debt

Measuring Financial Well-Being (1/2)

Measuring Financial Well-Being (2/2)

Determining Present & Future Values

Capital Budgeting

Analyzing Bonds

Stocks & Shares (1/2)

Stocks & Shares (2/2)

Understanding Derivatives (1/2)

Understanding Derivatives (2/2)

Corporate Finance & Risk

Modern Portfolio Theory

Portfolio Management

Financial Engineering (1/2)

Financial Engineering (2/2)

Assessing Capital Structure

Importance of Analyzing Financial Success

Assessing Financial Performance

Project Management

Forecasting Finances

Mergers & Acquisitions (1/2)

Mergers & Acquisitions (2/2)

Introduction to International Finance

Capital Movements & Financial Regulation

Behavioral Finance (1/2)

Behavioral Finance (2/2)

Fundamentals of Capital Markets

Asset Management

Investment Management

11. International Business

14 Chủ đề

Understanding Globalization

The Global Economy

International Trade and Investment

International Financial Systems

Nature of International Trade Laws

Conducting Business Across Cultures

Starbucks Case Study Globalization & Licensing

The Strategy of International Business

Developing International Business Strategies

The Organization of International Business

Entry Strategy & Strategic Alliances

Managing International Operations

International Organizational Culture

Coca-Cola Case Study International Business Strategy

12. Project & Quality

20 Chủ đề

Introduction to Project Management

Project Risk Management

Project Structures & Organizations

The Project Management Process

Project Planning & Estimating

Project Controlling & Reporting

Methods in Project Scheduling

Project Management Tools, Techniques & Metrics

Understanding Basic Quality Concepts (1/2)

Understanding Basic Quality Concepts (2/2)

Calculating the Cost of Quality

Quality Control & Management Tools

Role of Inspection & Quality at Source

Introduction to Quality Management

Manufacturing & Service Processes

Process Mapping and Evaluation

Business Process Management Lifecycle

Understanding Process Management Methods & Tools

Applying Statistical Process Control Techniques

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