1.1.9 Logistics in supply chain

Let’s take a trip around the world.

Sounds like fun doesn’t it.

So do we do hop on a plane get to a foreign city and hope they have a hotel room for us.

No it’s not that easy is it.

So what do we need to make this trip happen.

A list of cities and dates we need to find flights at reasonable prices.

Hotel rooms.

Do you have luggage for a trip of this magnitude.

What should we pack.

Do we need special travel documentation.

A passport.

Who’s driving us to the airport at the airport will need to be ready for check in security and boarding.

We may have to catch one or more connecting flights along the way.

We have snacks and drinks for our flight when we get to the first city.

How will we get to our hotel.

Do they take our credit card for payment global travel is not just about getting on an airplane the

flight is really the easy part.

The research planning scheduling and packing that’s the hard part that’s logistics in business moving

products around the world is even more challenging.

Each product is different.

Are there special laws to consider when shipping your item.

Does the destination country require special documentation for your import.

Will I put my products on a train plane truck or ship.

Will I need insurance.

How can I pack my items so they aren’t damaged or stolen during shipping when my items get to the destination


Who will be there to receive it and ship it to the final destination.

And what happens if something goes wrong.

Am I responsible for the lost items or somebody else who I call to get help.

This is why companies value logistics specialists whereas they prefer to be called logisticians.

So look around the room look in your refrigerator look in your bag.

Pick any three items.

Ask yourself How did that get here.

Every one of those items has its own special story.

Think about packaging documentation.

Insurance modes of transportation customs rules and regulations.

Think about the companies that helped plan ship and track those items.

Now that you’re thinking about that now now you’re thinking like a logistician when you walk into a

retail store to buy something in a pretty bottle a glossy box a cylindrical container or even some oddly

shaped package.

Little do you know that you’re seeing only the final piece of an intricate puzzle.

Think about those grocery store shelves we take for granted that they will be filled with an insane

variety of foods but how they get filled.

Was it magic.

Was it a genius stock boy with incredible spatial capabilities.

Was it a store manager that happened to be a merchandising savant.


The answer is much more complex and boring.

Nonetheless even the more boring answer is a bit interesting.

Well at least I think so.

I think it pretty much any packaged product category.

Water bottles beer wine cereal pasta yogurt regardless of what is your favorite brand.

Think about the packaging.

Most of the time the stuff you’re buying comes in a box bottle or a can that’s pretty much like every

other companies.

Why would they do that.

Can’t they be more creative.

Well I guess they could.

But if they did that now they’re brands product doesn’t fit on the shelf anymore.

If the store still wants your product they may have to put you on another less desirable shelf where

no one will find your product.

Neither We have thousands of products that sort of adhere to certain packaging standards.

We have to decide on which shelves they will go.

How is it that the shelves at your grocery store or big box store are so full.

That’s where a plantigrade comes in a plant a gram is a map where each and every item is placed on each


Companies spend lots of time trying to fill every shelf while still keeping your favorite products at

eye level.

Is there a chain of stores you frequent grocery chain or pharmacy chain.

I want you to compare different sections of the stores in the same chain.

Go to the aspirin section in-store a study it maybe take a picture.

OK maybe that’s a little weird.

Then go to store B.

I bet you’ll find that store A and B have identical aspirant sections.

They may be in different parts of the store but they have identical planet groups.

Before items get to the store shelf.

Well even more thought when it’s developing that packaging of the little boxes.

Now need to fit in a bigger box.

And how about if your pasta sauce is in a glass jar.

Did you think about cardboard dividers to keep the jar safe from each other.

Carrying dozens of individual boxes on and off a truck will take lots of time.

Perhaps you can put lots of boxes on a pallet.

I hope you thought about how many boxes you can get on a pallet if the boxes are too big.

They’ll be hanging over the edge of the pallet that’s unsafe.

If the boxes are too small or oddly shaped they won’t fill the pallet and that might be unsafe too.

So you have the packaging the packaging that holds the packaging the packaging that keeps the item safe

from each other and the packaging that allows you to move lots of items and they’re packaging all at


I hope you thought about all of those pieces as you were putting together your shipment.

Actually nowadays the best companies start their packaging strategies from the moment the product is


So next time you buy a fancy digital device.

Notice how elegant the packaging is.

It keeps your products safe.

It looks pretty on the store shelf.

It’s light but sturdy and you probably didn’t know before today but it fit neatly on the store shelf

in a big box on a pallet and ultimately on the truck.

Jim Rohn Sứ mệnh khởi nghiệp