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4. Economics

Tự học quản trị kinh doanh MBA 4. Economics

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Introduction to Economics
Understand the Basics of Economic Theory
Principles of Production
Economic Systems & Goods
How Markets Work
Understanding Costs, Revenue & Profit
The Economy & Society
Government in the Marketplace
Consumer Demand Theory
Market Supply Theory
Finding Market Equilibrium
Households & Consumer Preferences
Market Structures & The Competitive Environment
Pricing Behavior of Firms
Game Theory
Fundamentals of Macroeconomics
Money & Banking
How Changes in Price Affect the Economy
Unemployment & Income Inequality
Understanding Financial Markets
Exchange Rates in the Open Economy
Monetary & Fiscal Policy
Nature of Business Cycles
Measuring Economic Performance
The Global Economy & International Trade
Environmental Economics
Managerial Decision Making
Applications of Microeconomics
Applications of Macroeconomics
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    1. Entrepreneurship
    27 Chủ đề
    Introduction to Entrepreneurship
    Introduction to Entrepreneurship (2)
    Why Do Most Startups Fail?
    Entrepreneurship Mindset & Required Skills
    Startup Environment
    How to Find a Startup Idea
    Introduction to Lean Startup
    Define Your Customer Profile
    Value Map
    Lean Canvas (1/2)
    Lean Canvas (2/2)
    How to Conduct Market Research?
    Testing Your Value Proposition
    How to Build an MVP
    Build Your Team (1/2)
    Build Your Team (2/2)
    Company Legal Structures
    Intellectual Property
    Create the Company
    Build a Financial Model
    Investment Pitch Deck
    Funding Sources For Your Startup
    Crowdfunding
    Raising Equity
    How to Value a Startup
    How to Sell Your Startup (or not)
    Entrepreneurship – Recap
    1.1 Developing the Opportunity
    34 Chủ đề
    1.1.1 What Is Entrepreneurship?
    1.1.2. Can You Teach Entrepreneurship?
    1.1.3. Course Introduction
    1.1.4. Profile of the Entrepreneur
    1.1.5. Entrepreneurship in Established Firms
    1.1.6. Venture Creation’s Role in Society
    1.1.7. Types of Enterprises
    1.1.8. Technology Entrepreneurship
    1.1.9. Impact Entrepreneurship
    1.1.10. The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital
    1.1.11. Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom
    1.1.12. Opportunities and Uncertainty
    1.1.13. Push and Pull and the Sources of Innovation
    1.1.14. Customers as Sources of Opportunities
    1.1.15. Importance of the Idea (VIDE Model)
    1.1.16. Assessing Opportunities
    1.1.17. The Tournament Approach
    1.1.18. From Idea to Opportunity: Interview with Amy Errett
    1.1.19. Defining the Focal Market: Market Segmentation
    1.1.20. Understanding User Needs
    1.1.21. Competitive Analysis
    1.1.22. Generating Ideas with Individuals and Groups
    1.1.23. Planning: Assumptions
    1.1.24. Planning: Discovery Driven Planning
    1.1.25. Planning: Discovery Driven Planning Worksheet
    1.1.26. Talent Management and Development: Interview with Jackie Reses
    1.1.27. The Elevator Pitch
    1.1.28. Testing your Idea: Customer Interviews
    1.1.29. Testing your Idea: Surveys
    1.1.30. Creating a Prototype: Physical Goods
    1.1.31. Creating a Prototype: Software
    1.1.32. Creating a Prototype: Services
    1.1.33. Summary and What’s Ahead
    1.1.34. Launching a Start-up: Interview with Co-founders of Prayas Analytics
    1.2 Launching your Start-Up
    27 Chủ đề
    1.2.1. Introduction
    1.2.2 The Lean Approach
    1.2.3 MVP: Minimum Viable Product
    1.2.4 The Lean Approach: Hypotheses and Preliminary Experiments
    1.2.5 The Pivot
    1.2.6 Taking the Leap: Quitting Your Day Job
    1.2.7 The Art of the Pitch
    1.2.8 The Pitch Process: A VC’s perspective. Interview with Eurie Kim, Forerunner Ventures
    1.2.9 The Importance of the Founding Team
    1.2.10 The Role of Early Hires
    1.2.11 Goals and Motivations
    1.2.12 Founder’s Agreements
    1.2.13 Hiring Key Management
    1.2.14 Finding Technical Resources
    1.2.15 Allocating Equity Among Team Members
    1.2.16 Networks, Innovation, and Entrepreneurship
    1.2.17 Mentors, Advisors and Advisory Boards
    1.2.18 Professional Services: Lawyers and Accountants
    1.2.19 Intellectual Property Overview
    1.2.20 Summary – Legal Forms of the Enterprise
    1.2.21 Branding and Naming
    1.2.22 About Us – Authenticity and Personality
    1.2.23 Bias and Meritocracy in Entrepreneurship
    1.2.24 Incubators and Accelerators
    1.2.25 Entrepreneurial Strategy
    1.2.26 Course Wrap Up
    1.2.27 The Entrepreneur’s Journey: Interview with Lindsey Stewart, Co-founder, Stringer
    1.3 Growth Strategies
    20 Chủ đề
    1.3.1 Introduction
    1.3.2 Overview of Demand Generation, Customer Acquisition
    1.3.3 Two-Sided Markets
    1.3.4 Diffusion and Adoption
    1.3.5 Forecasting Demand
    1.3.6 Digital Marketing
    1.3.7 Social Media
    1.3.8 SEO
    1.3.9 Digital Advertising
    1.3.10 PR
    1.3.11 Target Costing and Channel Economics
    1.3.12 How to Price the Product or Service
    1.3.13 Performance Measurement, KPIs, Dashboard, Reporting
    1.3.14 Sales Partnerships
    1.3.15 Make-Buy Decision in Operations
    1.3.16 Attracting, Developing, and Retaining Talent
    1.3.17 Building the Right Culture for Growth
    1.3.18 Scaling the Organization
    1.3.19 Venture Scope and Expansion Strategy
    1.3.20 Course Wrap-Up
    1.4 Financing and Profitability
    17 Chủ đề
    1.4.1 Introduction to Financing and Profitability
    1.4.2 Crafting Your Business Model
    1.4.3 Lifetime Value of Customer
    1.4.4 Greylock Partners: Joseph Ansanelli
    1.4.5 Financing Pathways
    1.4.6 Financing: Rounds and Raises
    1.4.7 Equity Financing: Valuation
    1.4.8 Equity Financing: Terms and Term Sheets
    1.4.9 Venture Capital and the Financing of Innovation
    1.4.10 Financing: Crowdfunding
    1.4.11 Debt Financing
    1.4.12 Burn Rate
    1.4.13 Breakeven Analysis
    1.4.14 Executive Summary and Pitch Deck
    1.4.15 Pro Forma Financial Statements
    1.4.16 Entrepreneurial Exits
    1.4.17 Course Wrap-Up
    2. General Management
    34 Chủ đề
    Communication Basics
    Active Listening
    Presentation Skills 1/3
    Presentation Skills 2/3
    Presentation Skills 3/3
    Emotional Intelligence
    Communicate for Performance
    Introduction to Productivity
    Overcoming Procrastination
    Getting Things Done (GTD)
    Boost Your Focus Level
    The Power of Good Habits
    Speed Reading
    Other Productivity Techniques
    Mindfulness
    Leadership Basics
    Building Your Leadership Skills
    Leading People and Teams
    Inspiring and Motivating Individuals
    Managing Talent
    The Leadership Challenge
    Leading Global Businesses
    Introduction to Strategic Management
    Situation Analysis
    Value Chain Analysis
    Industry Analysis & Competitive Advantage
    Strategy Frameworks
    Organizational Management Basics
    Organizational Structure
    General Management
    Decision Making
    Manage Change
    Impact Management
    IKEA Case Study SWOT Analysis & Sustainable Business Planning
    2.1 General Management
    25 Chủ đề
    2.1.1 Basics of Communication
    2.1.2 Business Writing
    2.1.3 Questioning
    2.1.4 AIDA Marketing Strategies – How to Tell a Story that Sells
    2.1.5 5 Levels of Listening
    2.1.6 5 ways to listen better
    2.1.7 Presentation – Concrete
    2.1.8 Presentation – Credible
    2.1.9 How Emotional Marketing Turns Customers into Passionate Brand Advocates
    2.1.10 How to tie your shoes
    2.1.11 Life After Death by PowerPoint
    2.1.12 Presentation Zen-Garr Reynolds
    2.1.13 Picture Superiority Effect
    2.1.14 What do I do with hands? Effective presentation gestures
    2.1.15 Public Speaking Tips- Posture – How To Stand
    2.1.16 Aaron Beverly – Toastmasters 2016 WCOPS: The (57 Word Title) Speech
    2.1.17 4 essential body language tips from a world champion public speaker
    2.1.18 Partly Cloudy Pixar Short Film
    2.1.19 Emotional Intelligence in the Workplace
    2.1.20 The “90% Rule” That Puts You 100% In Control Of Everything
    2.1.21 The Science of Receiving Feedback: Mentor Workshop Introduction
    2.1.22 How to Give Actionable Feedback – Impraise
    2.1.23 Feedforward: Coaching For Behavioral Change
    2.1.24 Break Free from Procrastination in 3 Steps
    2.1.25 15 Ways to Overcome Procrastination and Get Stuff Done
    3. Marketing & Sales
    53 Chủ đề
    Introduction to Marketing
    The Purchase Funnel
    How Marketing Creates Value
    Introduction to The Marketing Mix
    The 4 Ps – Product (1/2)
    The 4 Ps – Product (2/2)
    The 4 Ps – Price (1/2)
    The 4 Ps – Price (2/2)
    The 4 Ps – Place (1/2)
    The 4 Ps – Place (2/2)
    The 4 Ps – Promotion (1/2)
    The 4 Ps – Promotion (2/2)
    The 7 Ps – The Extended Marketing Mix
    Introduction to Market Research
    Market Research Process
    Qualitative Research Techniques (1/2)
    Qualitative Research Techniques (2/2)
    Quantitative Research Techniques (1/2)
    Quantitative Research Techniques (2/2)
    Industry Applications of Market Research
    Planning Your Marketing Strategy
    Developing Your Marketing Plan
    Market Segmentation
    Targeting Customers
    Market & Brand Positioning
    Branding
    Strategic Brand Management
    Introduction to Digital Marketing
    Overview of Digital Marketing Channels
    Analysis of the Online Environment
    Online Customer Behavior
    Defining Your Digital Marketing Strategy
    Aligning Digital & Business Strategy
    Impact of Digital Media on the Marketing Mix
    Defining Your Digital Marketing Stack
    Digital Marketing Communication
    Converting Visitors into Leads
    Evaluating Performance of Digital Channels
    Optimizing SEO
    Using Social Media & Paid Social Advertising
    Importance of Sales
    Principles of Selling
    Sales Pipeline and Process
    Sales Cycle Fundamentals
    Lead Qualification Frameworks
    Selling Techniques
    Developing a Sales Strategy
    Sales Force Structure/Organization
    Elements of an Effective Sales Force
    Customer Relationship Management (CRM)
    Behavioral Economics
    The Psychology of Influence & Persuasion
    Sales Negotiation & Conflict Resolution
    4. Economics
    29 Chủ đề
    Introduction to Economics
    Understand the Basics of Economic Theory
    Principles of Production
    Economic Systems & Goods
    How Markets Work
    Understanding Costs, Revenue & Profit
    The Economy & Society
    Government in the Marketplace
    Consumer Demand Theory
    Market Supply Theory
    Finding Market Equilibrium
    Households & Consumer Preferences
    Market Structures & The Competitive Environment
    Pricing Behavior of Firms
    Game Theory
    Fundamentals of Macroeconomics
    Money & Banking
    How Changes in Price Affect the Economy
    Unemployment & Income Inequality
    Understanding Financial Markets
    Exchange Rates in the Open Economy
    Monetary & Fiscal Policy
    Nature of Business Cycles
    Measuring Economic Performance
    The Global Economy & International Trade
    Environmental Economics
    Managerial Decision Making
    Applications of Microeconomics
    Applications of Macroeconomics
    5. Statistics & Big Data
    27 Chủ đề
    The Importance of Statistics & Analytics for Business
    Measures of Central Tendency
    Data Visualization
    Relationships Between Variables
    Distribution of Data
    Sampling
    Confidence Intervals & Hypothesis Testing
    Analysis of Variance (1/2)
    Analysis of Variance (2/2)
    Univariate Linear Regression
    Multiple Linear Regression
    Introduction to Time Series Analysis
    Time Series Forecasting
    Business Intelligence
    Big Data for Business (1/2)
    Big Data for Business (2/2)
    Business Intelligence vs. Predictive Analytics
    Big Data Technologies (1/2)
    Big Data Technologies (2/2)
    Predictive Analytics: The Problem of Churn Forecasting
    Evaluating a Business Predictive Model
    Selecting the Best Model
    Unsupervised Modeling (1/2)
    Unsupervised Modeling (2/2)
    Network Science
    Social Network Analysis
    Network Business Cases
    6. Operations Management
    28 Chủ đề
    Introduction to Operations Management
    Comparing Operational Characteristics Across Businesses
    The Strategic Nature of Operations Management
    Operations Performance Objectives
    The Market Requirements Perspective
    Trade-Offs & The Efficient Frontier
    Prioritizing Areas for Operations Improvement
    Supply Chain Strategy
    Introduction to Supply Chain Management
    The Dynamics of the Supply Network
    Introduction to Distribution
    Types of Distribution Networks
    Introduction to Network Design
    Framework for Network Design Decisions
    Demand Forecasting
    Capacity Management
    Inventory Management Overview
    Elements of Inventory Systems
    Inventory Costs
    Economic Order Quantity (EOQ)
    The Newsvendor Model
    Manufacturing and Service Processes
    Process Mapping and Evaluation
    Introduction to Lean Management
    The Seven Forms of Waste
    Lean Tools and Techniques
    Introduction to Quality Management
    Six Sigma
    7. Business Law & Ethics
    21 Chủ đề
    Introduction to Law
    Legal Systems
    Substantive Law, Procedural Law & the U.S. Judicial System
    Contract Law
    Forming a Contract
    Termination of a Contract & Damages
    Drafting a Contract
    Introduction to Intellectual Property
    Patent Law
    Copyright
    Trademark
    Industrial Design
    Ethics
    Sustainability
    Introduction: Legal Structures of Business Organizations
    Business Organizations
    Overview of Corporations
    Corporate Law
    Corporate Governance
    Mergers & Acquisitions (1/2)
    Mergers & Acquisitions (2/2)
    8. HR Management
    20 Chủ đề
    Introduction to HRM & Overview of the HR Role
    Implications of a Dynamic HRM Environment
    Key HR Trends & Tools
    Launch a Workforce Plan
    Create a Great Job Description
    Become a Talent Scout
    Evaluate Applicants & Make the Final Decision
    Onboarding New Hires
    Tying Training to Business Goals
    Create an Employee-Friendly Work Environment
    Ensuring a Competitive Compensation Structure
    Benefit Packages & Reward Systems
    Career Planning & Development
    Assess Employee Performance
    Introduction to Labor Law
    Comparing Labor Law in Different Countries
    Navigating the Legal Minefield of Hiring & Managing Employees
    The Employment Contract
    Labor Relations
    Handling Difficult Situations – Termination of Employment
    9. Accounting
    20 Chủ đề
    The Balance Sheet & The Fundamental Principle
    Creating a Balance Sheet
    The Profit & Loss Account and Cash Flow Statement
    Creating a P&L Account and Cash Flow Statement
    Essential Concepts in Accounting
    Accounting in a Simple World
    Accounting in the Real World
    The Annual Report (1/2)
    The Annual Report (2/2)
    Financial Analysis
    Analysis of the Enterprise
    Analysis of the Funding Structure
    Valuation of Companies
    Introduction to Listed Company Accounts
    Primary Statements
    Accounting Standards
    Interpretation of a Listed Company’s Accounts (1/2)
    Interpretation of a Listed Company’s Accounts (2/2)
    Capital, Equity & Debt
    Financial Instruments
    10. Finance
    40 Chủ đề
    Foundations of Finance
    Navigating the World of Corporate Finance (1/2)
    Navigating the World of Corporate Finance (2/2)
    Financing Institutions & Stock Markets
    Raising Money for Business Purposes
    Selling Equity
    Key Financial Roles & Responsibilities
    Seeing What You’re Worth With the Balance Sheet
    Getting Paid With the P&L Account
    Interpreting the Cash Flow Statement
    Understanding Financial Statements With Ratio Analysis
    Profit Generation & Managing Debt
    Measuring Financial Well-Being (1/2)
    Measuring Financial Well-Being (2/2)
    Determining Present & Future Values
    Capital Budgeting
    Analyzing Bonds
    Stocks & Shares (1/2)
    Stocks & Shares (2/2)
    Understanding Derivatives (1/2)
    Understanding Derivatives (2/2)
    Corporate Finance & Risk
    Modern Portfolio Theory
    Portfolio Management
    Financial Engineering (1/2)
    Financial Engineering (2/2)
    Assessing Capital Structure
    Importance of Analyzing Financial Success
    Assessing Financial Performance
    Project Management
    Forecasting Finances
    Mergers & Acquisitions (1/2)
    Mergers & Acquisitions (2/2)
    Introduction to International Finance
    Capital Movements & Financial Regulation
    Behavioral Finance (1/2)
    Behavioral Finance (2/2)
    Fundamentals of Capital Markets
    Asset Management
    Investment Management
    11. International Business
    14 Chủ đề
    Understanding Globalization
    The Global Economy
    International Trade and Investment
    International Financial Systems
    Nature of International Trade Laws
    Conducting Business Across Cultures
    Starbucks Case Study Globalization & Licensing
    The Strategy of International Business
    Developing International Business Strategies
    The Organization of International Business
    Entry Strategy & Strategic Alliances
    Managing International Operations
    International Organizational Culture
    Coca-Cola Case Study International Business Strategy
    12. Project & Quality
    20 Chủ đề
    Introduction to Project Management
    Project Risk Management
    Project Structures & Organizations
    The Project Management Process
    Project Planning & Estimating
    Project Controlling & Reporting
    Methods in Project Scheduling
    Project Management Tools, Techniques & Metrics
    Understanding Basic Quality Concepts (1/2)
    Understanding Basic Quality Concepts (2/2)
    Calculating the Cost of Quality
    Six Sigma
    Quality Control & Management Tools
    Role of Inspection & Quality at Source
    Introduction to Quality Management
    Manufacturing & Service Processes
    Process Mapping and Evaluation
    Business Process Management Lifecycle
    Understanding Process Management Methods & Tools
    Applying Statistical Process Control Techniques
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