3.1 Relationship Management in Supply Chain

A. Relationship Management in Supply Chain
Management (SCM)
1. Relationships and SCM
a. definition of customer relationship
1. management (CRM)
b. definition of supplier relationship management (SRM)
c. challenges in implementing CRM and SRM
d. cultural issues
2. Role of technology in enabling CRM and SRM


Jim Rohn Sứ mệnh khởi nghiệp