2. Building a Competitive Infrastructure

II. Building a Competitive Infrastructure

A. Demand Planning:
1. Overview of demand planning
a. components
b. role in SCM
2. Role of marketing in demand planning
a. product management and new product introductions
b. market research
c. forecast modifiers
d. market, customer, and product segmentation
3. Forecasting
a. application of methods
b. managing variability
4. Supply chain dynamics
a. postponement
b. mitigation of bullwhip effect
5. Collaborations

B. Product Design Considerations:
1. Standardization
2. Modularity versus integral design
3. Universality
4. Mass customization
5. Collaborative design and development

C. Operations Planning and Control:
1. Managing priorities and capacities
a. business planning
b. sales and operations planning (S&OP)
c. master production scheduling (MPS)
d. executing the plans
2. Inventory management
a. financial impact
b. location and level of inventory
c. allocation of limited supply
d. alignment with product lifecycle

D. Logistics:

1. Global supply and demand
a. growth in use of globally dispersed suppliers
b. global trade management, including import/export considerations
2. Customer service considerations
3. Product considerations
4. Warehousing and transportation trade-offs
a. private/public
b. transportation mode selection
c. capacity constraints
5. Security and regulatory guidelines
6. Third- and fourth-party logistics (3PL and 4PL) companies
7. Reverse logistics

E. Risk Management:
1. Identifying risk
2. Assessing risk
3. Mitigating risk
4. Supply chain integrity/traceability

Jim Rohn Sứ mệnh khởi nghiệp