2.1 Demand Planning

Demand Planning:
1. Overview of demand planning
a. components
b. role in SCM
2. Role of marketing in demand planning
a. product management and new product introductions
b. market research
c. forecast modifiers
d. market, customer, and product segmentation
3. Forecasting
a. application of methods
b. managing variability
4. Supply chain dynamics
a. postponement
b. mitigation of bullwhip effect
5. Collaborations


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